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What Is Structured Data? What Is Its Importance for SEO?

what is structured data

Structured data is used to describe your site with its structure that makes it easy for search engines to understand. If you want to create your site in a way that search engines can understand, your word choices will be very important in the content on your site. It is that translates your content into code that can be easily processed using keywords preferred by search engines. As search engines read the code, they also display search results in a more specific way. So you can add these codes to your website. If you have a website with a lot of code, it will be possible to have rich snippets.When you want to get rich snippets, you should take care to use this data form for your web page.

Why Does Data Need Configuration?

The reason for structuring data is to enable computers to read and understand the information easily. As technology continues to evolve, so do the size and complexity of the internet world. Therefore, the need for this data type is increasing day by day. Although the development of Google and other search engines continues day by day, their resources remain limited. Thanks to this data, you can get some work from search engines.

  • Thanks to the Google structured data you will add to your website, it will be possible for search engines to provide better results to users. At the same time, when you provide this, you will contribute to the savings of the search engines for the processing power and energy they will use elsewhere.

What Is Done With Structured Data?

With this data form, you stay in touch with search engines. With the information you can provide for search engines, Google will grasp all the information. In this way, the comprehended information will become visible in the search results. Structured data will act as your tool to provide Google with information found on pages on your website. In this way, users will encounter rich snippets.

structured data for seo

The Importance of Structured Data for SEO

Structured data is very important for SEO. This is because it will make it easier for Google to understand the details about the content on your page and what your website is about. If you want your ranking to be in a good position in search engines, you should prefer this data type and provide all the details about your site to Google. This way, customers will know more about your website. Thanks to this specific information, you will see that the click-through rate to your site will increase. More clicks will also affect your ranking in search engines. Over time, you’ll discover that rich results backed by more structured data will emerge. For this reason, contribute to the development of your website by supporting SEO with structure.

  • Get ready to get more clicks for your website and rank higher in search results by improving SEO thanks to this data form.

Use of Structured Data

You can automatically make basic ones of structured data available in your plugins. Therefore, this data will be very easy to use. But if you want to adapt and improve structured data, you will need to gain experience in this regard. You will see that you need to get the correct code and place these codes on your site by adjusting them accordingly.

  • If you are a beginner in this data form, you will be able to progress and progress if you get support such as and JSON-LD and have detailed information about these issues.
  • By structuring your data with, you can also have the benefits of search, which reuses information to improve analytics and search. You will also be able to inform chatbots.
See also  What Is Robots.txt? How to Create SEO-Friendly Robots.txt?


In the details of the article, you learned about the support of structured data in Google’s better understanding of your content. If you have created a website as a business owner and you should give importance to this data form to ensure that the content on your website is of high quality. Thus, your website will be visible in the search features. At the same time, you should not forget how important this data type is for your website to stand out in SERPs. Structured data will also give you benefits such as rich results, advanced discovery features, and more clicks from users.

You may also want to read our What is Robots.txt article. The latest SEO content is here!

Frequently Asked Questions About Structured Data

If you want to ensure the development of your website, you have learned the details of structured data. For more information, you can review the frequently asked questions and answers.

What does structured data do in SEO?

The purpose of structured data is to refer to any data contained in a fixed area within a file. In the SEO world, when the importance of structured data is examined, it is seen that this data provides support for how search engines will interpret the content and helps to understand the representations of the content.

What is the importance of structured data?

When the importance of structured data for SEO is examined, you will have advantages such as higher click-through rates, more search visibility, faster indexing, and voice search dominance for your website thanks to this data. You will also be able to assist Google in understanding your content better and faster. Thanks to these advantages, you will increase the visibility of your site in search features and ensure that your ranking will be in a good position over time.

How can structured data be applied in SEO?

If you want to add structured data to a website, you must:
•       You need to open Google’s structured data markup assistant.
•       After choosing your data type, you must enter the URL.
•       Note that you need to highlight page elements and also assign data labels.
•       You need to generate the HTML.
•       You should add schema markup to the pages of your website.
•       To make your markup, you must test it with Google’s Structured Data Testing Tool.

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